Merfolk's Lullaby


Privacy Policy

Last update: November 03, 2021

Welcome to and/or any related services (we refer to them collectively in this privacy policy as the "Sites"). Thank you for choosing to be part of our community at Merfolk's Lullaby ("we", "us", "our"). Merfolk's Lullaby provides tools and useful information for your Sea of Thieves game experience. Merfolk's Lullaby is not affiliated with or endorsed by Rare Ltd or Microsoft Game Studios. In order to provide our Sites we collect personal data from our members ("Members"). Throughout this Privacy Policy, "personal information" or "personal data" refers to any information that is unique to an individual.

When you visit our website, and use our services, you trust us with your personal information. We take your privacy very seriously. We seek to explain to you in the clearest way possible what information we collect, how we use it and what rights you have in relation to it. We hope you take some time to read through it carefully, as it is important. If there are any terms in this privacy policy that you do not agree with, please discontinue use of our Sites and our services.

We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about our policy, or our practices with regards to your personal information, please use the contact details provided below.

Please read this privacy policy carefully as it will help you make informed decisions about sharing your personal information with us.

To Whom Does This Policy Apply

This Privacy Policy applies to:

Members: as noted above, this includes any individual who registers individually or on behalf of an entity in order to use our Sites.

Site Visitors: visitors to our Sites.

Children's Privacy

We do not knowingly solicit data from to children under 18 years of age. By using the Sites, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Sites. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please use the contact details provided below.

Changes To This Privacy Policy

This Privacy Policy was last updated on the date indicated above, but we encourage you to review this privacy policy frequently, as we may update this privacy policy from time to time. The updated version will be indicated by an updated "Revised" date and the updated version will be effective as soon as it is accessible. Merfolk's Lullaby reserves the right to update or modify this Privacy Policy and/or our Cookie Policy at any time and from time to time without prior notice. However, if we make changes that we believe will materially impact this Privacy Policy, the Cookie Policy or your rights, we may notify you by prominently posting a notice of such changes. Your continued use of the Sites after any changes or revisions to this Privacy Policy shall indicate your agreement with the terms of such revised Privacy Policy.

What Information Do We Collect

What personal information we collect and process depends on how and why you use our Sites.

Information We Collect Directly From You

You can generally visit our Site without having to submit any personal information. If you sign up on our Sites, we will collect personal information as follows.

Account Information. We provide you with the option to register for a Merfolk's Lullaby account using your Microsoft/Xbox account details. We will collect and store your Microsoft ID, Xbox ID, Xbox Gamertag and Xbox Profile Picture URL. This information is your "Account Information" for the purposes of this Privacy Policy. Account Information is required to identify you as a Member and permit you to access your account(s). By voluntarily providing us with such Account Information, you represent that you are the owner of such personal data or otherwise have the requisite consent to provide it to us. We do not collect and store any other personal information from your Microsoft account.

Optional Information. We may also ask you to submit personal information if you choose to use interactive features of the Sites, such as participation in quiz, polls, enabling experimental features, or otherwise communicating with us. We may process information that you provide to us for the purpose of subscribing to our push notifications (“Notification Data”). The Notification Data may be processed for the purposes of sending you the relevant notifications. The legal basis for this processing is consent.

Information We Collect Indirectly

Device and Usage Information
When you use or interact with the Site, even if you do not have an account, we may automatically collect information about your use of the Site via your device. "Device and Usage Information" that we collect consists of:

We automatically collect certain information when you visit, use or navigate the Sites. This information is anonymous and does not reveal your specific identity (like your Gamertag) but may include device and usage information, such as your browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Sites and other technical information. This information is primarily needed to maintain the security and operation of our Sites, and for our internal analytics.

Cookies and Similar Technologies
Merfolk's Lullaby uses cookies and similar technologies. Through our use of cookies (and similar technologies), we collect some Device and Usage Information. Some cookies are necessary to make the Sites and our content available to you, while others are meant to improve the Site.

Merfolk's Lullaby does NOT use cookies to analyse and measure audience and traffic. For more information on our use of cookies and the data that they collect, see our Cookie Policy:


Merfolk's Lullaby is using the Privacy-focused analytics software Plausible that is designed to work without cookies, resulting in anonymous data. We are self-hosting Plausible and we store the data in a server located in France, Europe. We generate and process aggregated information, such as statistical or demographic data. Aggregated Information may be derived from personal data, but may not considered personal data if it does not directly or indirectly reveal your identity. For example, we may track the total number of visitors to our Sites, or track the number of visitors to each page of our Site. We aggregate this data to calculate the percentage of users accessing a specific feature of the Sites and analyse this data for trends and statistics.

Interactive and Public Spaces

The Sites may offer publicly accessible interactive features ("Interactive and Public Spaces"). If you choose to participate in any of these Interactive and Public Spaces, please be aware that any information that you post may be read, collected, and used by others who access it. If you wish to remove your personal information from any of our Interactive and Public Spaces, please use the contact details provided below.

How Do We Use Personal Information That We Collect

We use your personal information for a number of different reasons, as further explained below.

To facilitate account creation and logon process. If you choose to link your account with your Microsoft account, we use the information you allowed us to collect from this third party to facilitate account creation and logon process.

To protect our Sites. We may use your information as part of our efforts to keep our Sites safe and secure (for example, for fraud monitoring and prevention).

To enable user-to-user communications. We may use your information in order to enable user-to-user communications with each user's consent.

To enforce our terms, conditions and policies.

To respond to legal requests and prevent harm. If we receive a subpoena or other legal request, we may need to inspect the data we hold to determine how to respond.

When We Share Information

We do not disclose, share or transfer your personal information to any third party.

We may process or share your data that we hold only to legal requests.

Links to Third Party Sites

This Privacy Policy applies only to the Sites. The Sites may contain links to other websites not operated or controlled by Merfolk's Lullaby ("Third Party Sites"). The policies and procedures we describe here do not apply to Third Party Sites, and links to such Third Party Sites on the Platform do not imply that Merfolk's Lullaby endorses or has reviewed the Third Party Sites. We suggest contacting those sites directly for information on their privacy policies.

How Long Do We Keep Your Personal information?

We will only keep your personal information for as long as you have an account with us.

When we no longer have an ongoing legitimate need to process your personal information, we will either delete or anonymize it.


In some instances, we may choose to anonymize your personal data instead of deleting it, for statistical use, for instance. When we choose to anonymize, we make sure that there is no way that the personal data can be linked back to you or any specific user.

Data Security And Integrity

We have implemented appropriate technical and organisational security measures designed to protect the security of any information we process. However, please also remember that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your information, transmission of information to and from our Sites is at your own risk. You should only access the services within a secure environment.

Your Privacy Rights

In some regions (like the European Economic Area), you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; and (iv) if applicable, to data portability. In certain circumstances, you may also have the right to object to the processing of your personal information. To make such a request, please use the contact details provided below. We will consider and act upon any request in accordance with applicable data protection laws.

If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time. Please note however that this will not affect the lawfulness of the processing before its withdrawal.

Account Information

If you would at any time like to review, change or delete your personal information in your account or terminate your account, you can:
Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, some information may be retained in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our Terms of Use and/or comply with legal requirements.

Cookies and similar technologies: Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Sites. For further information, please see our Cookie Policy:

Contact Us

If you have any questions or suggestions regarding this Privacy Policy, you may contact @Skulliah.

Merfolk's Lullaby